Posts Tagged ‘Ireland’

Volkswagen most popular brand in Ireland, Golf remains top selling model

Thursday, July 2nd, 2015

• YTD Car Market up 25.37% on same period in 2014
• Volkswagen No1 Car Brand in Ireland
• Golf No1 Model in Ireland
• Passat sales up 54% year on year

Volkswagen Group Ireland CEO, Lars Himmer, said today that there are strong signs of a sustainable recovery within the Irish motoring sector, largely supported by the availability of competitive finance products such as PCP which have kept the industry alive through very difficult times, however he warned against complacency in a market that is vulnerable to external shocks and which depends on a continuing recovery in consumer confidence.

Volkswagen Bank is the leading player in the car finance sector in Ireland and it has delivered funding to almost 12,000 customers in the first half of 2015, an increase of over 50% year-on-year.

Volkswagen Group Ireland brands now account for 1 in 4 new car sales in Ireland. 25.22% of all new cars registered in Ireland for the first half of the year came from Volkswagen Group Ireland brands. The industry has now seen its strongest first quarter for new car sales since 2008.

Paul Burke, Head of Operations, Volkswagen Passenger cars commented: “Our dealers are seeing a strong resurgence in demand year to date and we are confident based on our product updates scheduled for the second half that our growth story can continue. Year to date this has been driven by strong demand for Ireland’s favourite car model, Golf and the newly launched Passat which are delivering footfall in our dealerships nationwide. New models such as the new Touran will also deliver interest in the second half.”

Volkswagen Passenger Cars was the Number One car brand in the first half of 2015 and now has 12.6% market share YTD. The Golf remains the most popular car model in Ireland too, with just under 5% Market Share.

Commenting on performance, CEO, Lars Himmer added: “We are encouraged by the recovery to date which is in part due to the investments that we have made with our dealer partners to improve the network and the customer experience across all of our brands. This work will continue and we now know the market will exceed the 100,000 mark for the first time since 2007.”

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Public Confusion over what is an Irish brand: €1.5bn spent on imported brands last year

Thursday, November 22nd, 2012

Today Love Irish Food announced results of a study into the Irish Food Grocery market which looked at the market position of Irish manufactured brands versus private label and imported brands. The study, undertaken by market research experts Kantar Worldpanel for the 52 weeks ending 5th August, showed the total Food Grocery market was worth an estimated €7.1bn last year with branded products representing €3.3bn or 47% of the market and Non Branded and Private Label representing the remaining 53% or €3.8bn. Love Irish Food estimates that at least €1.5bn or 45% of the branded products sold last year were imported, highlighting an estimated €300m opportunity for the Irish economy if shoppers were to switch by just 2 more Irish produced products per shop.

The study which is the first analysis of shopper purchases versus shopper intentions also highlights a significant opportunity for Irish produced brands when compared to research last year from Bord Bia which indicated that 85% of shoppers are either loyal or conditionally loyal towards Irish brands (an increase of 13% since 2009), this according to the research has been brought on by a greater awareness of the positive impact of buying Irish manufactured products with 73% of Irish shoppers now classified as being positive or very positive about thinking buying Irish is essential to economic recovery –  “Buying Irish food is essential if the Irish economy is to recover”.

Comparing those 85% of shoppers who have signaled an intent to buy Irish brands versus the relatively high level of imported brands that actually ended up in shopping baskets last year (estimated 45% of the total branded food products), Love Irish Food believe that a clear opportunity exists for Irish brands to grow their share versus imported brands. To understand this opportunity, Love Irish Food commissioned research to see if confusion exists over what brands are manufactured in Ireland and what are imported. Some of the results regarding well known imported brands are indicated below:

  • 80% of those surveyed believe that  the imported Siucra brand was actually produced in Ireland
  • 77% believe that the imported Lyons Tea brand is produced in Ireland
  • 71% believe that the imported HB brand is produced in Ireland

Similarly the study found that many Irish produced brands were mistakenly assumed to be imported.

Love Irish Food believe that these results indicate yet again that more needs to be done to tackle confusion over which brands are produced in Ireland and which are imported. There is confusion in particular surrounding brands which have Irish sounding names or may previously have been manufactured here but have since moved their manufacturing facilities abroad. Further still, if this area can be tackled successfully Love Irish Food believe that there will be a significant opportunity for Irish food brands to grow versus their imported competitors and thus have a positive impact on our economic recovery. It is partly this confusion which led to Love Irish Food introducing its symbol in 2009 which is now carried on over 100 Irish food and drink brands, all of which have at least 80% of the brands value derived from the manufacturing process in the Republic of Ireland and the primary ingredients are sourced within Ireland where possible.

Commenting on the results Kieran Rumley Executive Director of Love Irish Food said ”We have long been aware of the confusion which exists surrounding what food and drink brands are produced here and which are imported, these results give some indication as to how much this confusion is potentially costing the Irish economy every year. While we welcome recent announcements regarding the food labeling taskforce we feel that it is the collective responsibility of all those in the industry who are serious about supporting Irish jobs to do more to address this confusion.  The Love Irish Food symbol provides a clear signpost for brands which are manufactured in Ireland and we invite retailers and other industry members to work with us to ensure that this signpost is clearly displayed for consumers to easily identify Irish manufactured brands. Our food industry which contains so many wonderful and passionate food producers is a part of this country which we should all be justifiably proud of, however we must all play our part to protect and grow it in an increasingly competitive world. If it is as successful as it we believe it can be, we will all reap the rewards.”


Cadbury Spots v Stripes Games Tour

Thursday, October 28th, 2010

We have finished week 4 of the Cadbury Spots v Stripes university road show which toured around 15 campuses in Ireland including:   IT Tallaght, UCD, Sligo IT, GMIT, NUI Galway, DCU, Trinity, Athlone IT, Waterford IT, UCC, Cork IT, NUI Maynooth, Limerick IT, University of Limerick and DIT!  The next stop on the Spots v Stripes tour is Toys 4 Big Boys in Dublin and Cork. Full dates for the games tour are listed on: and

Photo by Darren Kinsella

Cadbury Spots v Stripes games tour

Friday, October 15th, 2010

We have just finished week 3 of the Cadbury Spots v Stripes university road show which is touring around 15 campuses this month.So far we have visited IT Tallaght, UCD, Sligo IT, GMIT, NUI Galway, DCU, Trinity, Athlone IT, Waterford IT, UCC and Cork IT! Full dates for the games tour are listed on: and

Ben & Jerry’s on the move

Friday, July 23rd, 2010

If you’re like us, sometimes you just really want an ice cream, well now whenever the mood strikes, you can log onto Twitter and follow the Ben & Jerry’s ice cream van to see if it is in your area. It’s a simple idea but very effective, unfortunately it’s nowhere near us but we’re still following it on Twitter in case they decide to go on a roadtrip to Ireland!